What is Responsive Web Design and why do you need it?

If you and your business are not familiar with the term “Responsive Web Design” (RWD), you need to be not familiar with it, but you probably also need to reassess your website as well.   Wikipedia defines Responsive Web Design as this:

a Web Design approach aimed at crafting sites to provide an optimal viewing experience-easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids,  flexible images, and CSS3 media inquiries.

An example of Responsive Web Design across all devices

An example of Responsive Web Design across all devices

In a nutshell, it basically means that your website’s viewability does not lose any elements or its character no matter what type of device the viewer is using…whether it’s a desktop computer, a laptop, a tablet, a phone, a portable gaming device, or even TV browsing device such as Apple TV or Roku.  The website will appear more or less the same on any device.  I won’t get into the technical aspects of coding a responsive site and why it does what it does.

For now, we just want to discuss why your business will want an RWD website.  The main reason is that people are obviously no longer confined to a desktop or laptop computer when browsing the internet and perusing websites.  People are now using their smartphones and tablets more than ever, and it’s thought that 2014 will be the year that more internet browsing is done on mobile devices than their mostly home-based counterparts (i.e. desktops and laptops).  Here are some interesting statistics for mobile trends in 2014:

* A survey by the mighty Google among smartphone users who use their devices for shopping purposes, found that 65% of them preferred to use the mobile web over mobile apps when researching products and prices in-store.

* Facebook has become the most adopted mobile browser in terms of consumer time spent.

* More of the world’s 7 billion people will own a phone rather than a toothbrush

* 75% of smartphone users take their phone with them to the bathroom

* 70% of mobile searches lead to online action within an hour

* 4 out of 5 consumers use phones to shop

This is just a small sampling of the dominance that mobile will have in 2014, and grow even stronger beyond that with the advent of wearable tech like watches, the FAA approving mobile use on domestic flights, and even our own automobiles becoming even more “connected”.  Not only should your marketing efforts be more mobile focused, but obviously your sales channels should be as well.  With your website most likely being your #1 Sales Channel.

From Forbes. com:  Due to the widespread (and quickly growing) use of smartphones and tablets, it’s necessary for companies to create content that’s accessible to mobile users. According to Forbes.com, “87% of connected devices sales by 2017 will be tablets and smartphones.” Whether it’s creating an alternate mobile version of a website or utilizing responsive web design, it’s important to provide a positive experience to users that are browsing via a mobile device.  Otherwise, it’s easy to lose customers to competitors who have adapted to this trend. As the shift from traditional PCs and laptops to mobile devices continues, businesses that aren’t onboard are likely to suffer.

Even retail point of sale has gone mobile with the relatively new advent of iPad and iPhone Point of sale systems.

So as you can hopefully see, the time is now to get mobile if you haven’t done so already with your website.  If you need help navigating the waters of responsive design, have questions about how to get your site responsive, or if you need a new website built around the principals of responsive design, please feel free to contact the team at InspireSmart.com at (303) 630-9402.  We have created many responsive websites and are at the forefront of this coding technology.  It is possible to have a website created through a template web service that is what is being called “Mobile Friendly” sites, but mobile friendly and responsive are miles apart in how they appear on a multitude of devices.  But more importantly, in how they appear to your users and future clients.

For more information about our web design services, please go to this link: http://www.inspiresmart.com/web-solutions/denver-web-design-development

Or contact us at (303) 630-9402 or info@inspiresmart.com