Website Design Trends for 2014
2014 is going to be a transformative year in terms of website design and design trends. Some trends from 2013 will spill over into 2014 such as Responsive Design, but I think what we will see more of is websites using a simpler approach to the overall aesthetics and usability. Colors and trendy fonts will see an uptick in usage, and so will videos. Gone are the days of keyword stuffing into content for SEO purposes with more companies opting for a friendlier and simpler approach. Here are some of the trends we’re seeing, and some of our favorite trends.
Flat Design has become a popular trend for app and website designs which started gaining momentum in 2013. People seem to either love it or hate it, and it definitely isn’t a style that works for all applications and websites. There are many benefits to flat web design, such as simplicity and minimalism, but can also aid in page load times which we are beginning to learn that Google is starting to favor over sites that don’t load quickly. For some applications, flat design may be too simple for some tastes, which is when we see semi-flat or flexible flat design that features slight drop shadows or gradients to add that little extra ‘something’ to the design.
Many have argued that flat web design is just efficient design — that it’s a way of making the user experience much friendlier. I would also say it’s a more traditional form of design and much less distracting to the user experience (UX). Still others would rather inundate us with extensive graphics and visual content.
Infinite scrolling has become more widespread these days, and it’s a trend that started a few years and is now acquiring new users. The purpose of this might be the great uses of smart phones and their ubiquity so we arrange our list vertically. If you have a long list to display like a client list, or a list of products infinite scrolling will be very user friendly. The operational principle behind this is when you scroll down, more and more content will load spontaneously and this leads to the replacement of pagination. But we are sure if you implement infinite scrolling in your website well, it can improve your user experience specifically if you are having huge amount of data to show on your website and you feel people will not be willing to click on multiple links to see your company.
Endless Scrolling Website
Windows of New York does a great job displaying their window designs in a scrolling way that seems natural and doesn’t make you feel like you are shopping for windows. It allows seeing all their designs without the need to click on additional links.
More Video, Less Text
Instead of having text blurbs about what a company does, businesses are instead opting for short videos. Because videos are easy to produce and share on your site and on social media and they also appeal to the modern attention span that wants to be wowed and entertained, videos are a great way to communicate with an audience effectively.
Vimeo’s new website has taken this approach to explain the new site and new features. It does make sense that a video hosting site would use more video and less text.
This is one of my personal favorite trends for 2014 as New Roman Times fonts are getting stale. “Fonts with personality” are fonts that feel like they can stand on their own. They are not your standard serif or san-serif font. Designers are starting to find different fonts to add to their arsenal that add a little personality and uniqueness to their designs. We expect to see many more websites in 2014 getting away from very simple and overused typefaces and finding some with personality.
Large hero areas (No More Sliders)
If you asked us what is the number 1 trend in Web design today, this might be it. Large hero areas (the “intro” area, often an image with a little amount of text, at the top of a website – a borrowed term from print design) on website home pages are running rampant as more and more sites are replacing their sliders, or slideshows on the top of the homepage to capture attention. We really like this trend that is sleek, but friendly to the eyes.
These are some of our favorite trends in web design, but there are still others such as manipulated imagery, dropping the sidebar, simplified content, emphasis on mobile, and simpler color schemes.
If you’re like many of us and are undecided what to do next with your new or current website design, please feel free to contact our web design team in Denver, CO for a free consultation at (303) 630-9402. For more information about our web design services you can CLICK HERE