2008 is expected to be a time of economic slowdown and consumers will be cutting back on their spending. However, marketing is a continuous, not just an intermittent endeavor.

Boulder Media Works and InspireSmart Solutions of Denver, CO have joined forces to provide and implement cutting-edge, results-driven Integrated Marketing Solutions for your business.   With the ability to track and prove results, we provide value-added marketing solutions that are backed by powerful digital technologies. We specialize in creating marketing campaigns that combine traditional methods with the latest in online technologies to help promote, market and sell your products and services online 24/7. Our custom websites are built and designed from a marketing perspective to fit your specific business needs.   Economic slowdown shouldn't mean a slowdown in marketing efforts.   Integrated Marketing is an extremely efficient and cost-effective method to ensure you company message is consistent.

 An Integrated Marketing Solution joins all facets of marketing such as branding, product launches, trade shows, events, TV/Radio, direct marketing, web marketing, etc. A life cycle of marketing for any business starts when its first vision is born in the form of a logo which then leads to corporate branding efforts including business cards, marketing brochures, letterhead, direct mail, websites, TV and Radio ads, trade shows, etc. It is important to stay true to the foundational elements of your brand, and not become trapped in the past so that you lose touch with the marketplace or how times have changed. These components are essential for any successful business venture and should be provided by one source. Your business needs an Integrated Marketing Solution.                      

Marketing and advertising during a recession maintains your presence in the marketplace for customers who may need your products or services during this period.   After the tough times subside, you're prone to increase your market share over your competitors that chose to be nonexistent by cutting their marketing and advertising budgets entirely. The McGraw-Hill study following the 1981-1982 recession determined that the business-to-business firms that maintained or increased their advertising during the recession grew their sales 275% from 1980-1985. Those firms that cut ad spending only averaged 19% growth during the same period. 

Integrated Marketing Solutions help you save money and treat every marketing dollar you spend as an investment and not just an expense. An Integrated Marketing Solution provider works to understand your business from its inception and takes the necessary steps to reflect your vision and message throughout the marketing life cycle. Investing intelligently in customized marketing solutions ensures your business will succeed in all economic conditions. Therefore, companies are able to thrive in any year and in any situation with strategic marketing goals in place. 

Use your marketing dollars more effectively in 2008 with Boulder Media Works and InspireSmart Solutions. We will develop and follow a yearlong marketing activity plan and continually test and evaluate the marketing tactics and strategies we customize for your business.