3 Misconceptions About Responsive Design

The term “responsive design” has been around for quite some time now, and it seems like it will most likely remain the design standard for websites for the foreseeable future. While most Denver web design and development professionals are well aware of what constitutes responsive design, there are still many misconceptions circulating among the general public about responsive design and why it is or is not necessary for modern website design. We’d like to dispel at least a few of those misconceptions while also convincing you that responsive design is, in fact, necessary for the success of any professional website today.

Misconception #1: Responsive design is too expensive.

Price is always a concern for a business seeking out professional web design in Denver or anywhere in the world for that matter. Because responsive design is a relatively new concept in the web design world, many business owners automatically assume that it’s a lot more expensive than “traditional” web design (if we can even say that such a thing exists!). This may perhaps have been true when responsive design was in the very, very early stages of development. However, today, responsive web design should not cost any more than non-responsive web design.

There are many things that factor into the affordability of responsive web design. First, responsive websites have almost become a standard in the design world, so there is no scarcity of designers and developers who know how to properly build a responsive website. In fact, if you come across a designer or developer who offers you anything other than responsive web design, you should probably just end the conversation right then and there.

Second, designing and developing a responsive website doesn’t require more time, effort, or resources than other non-responsive websites of the past. A good designer will know how to create web elements that are scalable for responsivity, and a good developer will know how to take advantage of HTML 5 and CSS 3 elements in order to reduce the amount of static image resources used in the site’s construction. This really makes designing and developing a responsive website a piece of cake as long as it’s done right from the beginning.

Misconception #2:  I don’t need responsive design because I have a mobile website.

This is perhaps the biggest misconception about responsive design, so let’s clear it up right here and now with one simple statement: responsive design IS NOT the same as building a mobile version of your website. Mobile websites were popular (and to some extent, still are) when smartphones and tablets were just starting to hit the market in large numbers. Since there wasn’t a huge variation in screen size among these devices, it made sense to build a mobile website that used smaller web elements and arranged them in such a way that made viewing the site on a smaller screen much easier.

But things have changed. Today, there are so many mobile devices on the market, that it’s nearly impossible to design a mobile site that looks good on every unique screen size. Responsive design solves this problem. Responsive websites (like the name suggests!) respond to the user’s particular screen size down to the pixel. You can actually see how this works on your desktop or laptop computer by visiting a proper responsive website in your browser. Check out, for instance, the iConnect POS website. If you load up the homepage and then gradually decrease the width of your browser, you will see that the site’s design responds to every minute change in size. Thus, your visitors could be visiting your site from a 60″ flat screen TV or a 5″ smartphone, and they would be able to view the same website at the same URL with no issues.

Misconception #3: Responsive design is just a trend.

By this time, you’re hopefully beginning to understand the importance of responsive web design. Thus, this last myth should be pretty easy to dispel. In the past year or two, mobile web browsing has surpassed desktop browsing for total percentage of consumer browsing hours. As the number of mobile devices in the world increases, the disparity between mobile and desktop browsing will certainly continue to increase as well. It follows that responsive design will become more and more important as these devices evolve and screen sizes change. So, responsive design is in absolutely no way a trend. It’s here to stay and worth the investment now to update your website if it’s not already fully responsive. Otherwise, your visitors will continue to be frustrated with the difficulty of viewing your website on mobile devices, and they may just decide to stop coming back.

To learn more about how InspireSmart can help your business make the jump to responsive design, read more about our web solutions or contact us today.